With young adults as the targeted demographic, a decision was made to brand Top Picks Stuffed Sandwiches as an energetic, on-the-go product. Each sandwich would be visible through its plastic wrapper. A folded-back sleeve graphic would reinforce its convenience and immediacy. Logos and colors would also be developed to enhance the concept. When all the elements were combined, the food appeal was apparent, and the vibrant graphics sounded a call to action. Branding included packaging, sales materials, and apparel. Created for Lamb Weston, a division of ConAgra Foods, Inc. | Designed with Lois Brightwater at Brightwater Design, Inc.